Identify at least three potential problems for visitors:
- When clicking on the website, the background colors were extremely bright and harsh on the eyes. The website organization is very simple, but to the point where it looks like there is little effort put into the choice of design. The last problem is the logo "it makes cents". As a consumer, that saying makes it seem blunt that they're targeting goal is to just make sales. Overall, the flow of the website seems to be choppy with colors and the crazy colors make it seem scattered.
- To improve the website, I would recommend finding a solid color or image in the background so the eyes aren't constantly moving around the screen unable to focus on one sentence. On the home page, there's a few different sections in different colors and make it seem very long to read. After reading the two articles, it mentioned that you only have 10 seconds to connect with a viewer and forming one large paragraph, instead of choppy sections, would be beneficial to the reader.
Identify at least three potential problems for visitors.
- When I clicked this site, it immediately looked like a pop up site that arrive to by accidentally clicking a link. The colors are all over the place, there is an extreme lack of organization, there's so many color changes in the font that it makes it extremely difficult to read and the choice of images presented on the site look like they were taken out of an 90's catalog.
- To improve the website, there would need to be a complete new layout and organization. There is so much information crammed all into one area and the majority of the information is repeated just using different words. Using a different font with a consistent word color will make it easier for the reader and using up to date images will help readers relate and take the website serious. Basically, this website needs a major website decluttering renovation.
Identify what they have done right. How does design, aesthetics and branding impact your reaction to the websites?
The design of this website is nicely organized, straight to the point, easy to access and has professional images which sets a serious tone for the company. The design of the website makes it easy for an questions that I have, explaining all products and giving detailed information. There is also a search button option, just in case I am unable to find something specific. The aesthetic is very sleek and professional. The color options tend to remain black and white with rare occasions of colored products. Everything is easy to read on the website and as a reader, the layout and design of the website assists confirmation that the brand is reliable.
Identify what they have done right. How does design, aesthetics and branding impact your reaction to the websites?
When I first click on the website, there's a video of a haircut which I think is a great way to connect the brand to the audience. The video is in extreme detail and the colors are warm and inviting. As you scroll down, the website has an effect where the video stays in place but you can keep scrolling and it'll still be playing. At the bottom of the page, there are a few links that make it accessible to their other social media accounts. The layout is simple but has great colors, and the words are easy to read. On the second page, you can find out pricing and the services offered and it's complimented with a gallery that allows the reader to connect again and see the style the brand pursuits. They have their contact information, and a small "About" page that explains the goals of the brand. This website is short and sweet but also allows readers to gain trust into the business.
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